Boutique Strategy & Creative · Pacific Northwest
Fortune 50 program discipline for the businesses that mean business — without the Fortune 50 overhead.
Spencer G gives small businesses, real estate professionals, trades operators, and startup founders senior-level strategy and execution, applied directly to their growth.
Who I am
I'm Jay Garrison, founder of Spencer G — a boutique strategy and creative firm in the Pacific Northwest. My work sits at the intersection of program leadership, go-to-market strategy, and brand, helping owner-operated businesses plan, brand, and scale with discipline instead of guesswork.
"The expertise of Fortune 50 rigor, at the scale your business actually needs."
For two decades I led complex, cross-functional programs inside some of the world's most demanding organizations: global brand operations at Nike, retail and channel launches at Apple including iPhone 4, partner and telesales programs at Microsoft, and a 30+ program partner portfolio at T-Mobile.
Spencer G takes that enterprise-caliber methodology and adapts it to the scale a real business needs — no junior hand-offs, no bloated retainers. Just senior thinking, documented and executable. Strategy first, execution second.
What I do
Every engagement is scoped to what your business needs right now — and produces documented, executable output, not just advice.
Embedded senior guidance without a full-time executive hire — the strategic partner in the room when the decisions get made.
What this looks like ↻I embed as your part-time strategy lead — in on the big decisions, setting priorities, and keeping initiatives moving. Senior leadership on a retainer, scaled to what you actually need.
Lender- and SBA-grade business plans with market analysis, pricing methodology, and financial projections that stand up to scrutiny.
What this looks like ↻We build the plan lenders and partners take seriously — market sizing, positioning, pricing, and financials. You leave with a document you can execute against, and raise or borrow with.
Structure, governance, and momentum for complex initiatives — turning moving parts into a roadmap that actually ships.
What this looks like ↻I bring structure to the moving parts — scope, milestones, owners, and governance — so complex work actually ships. The discipline that ran 30+ enterprise programs, sized to you.
Ambiguous launches turned into structured, shippable roadmaps — positioning, sequencing, and the plan to get to market.
What this looks like ↻From "we have something to launch" to a sequenced, shippable plan — positioning, channels, messaging, and rollout steps. Ambiguity in, roadmap out.
A clear, consistent, professional presence — brand identity, positioning frameworks, and social/content strategy that builds authority.
What this looks like ↻We sharpen what you stand for and make it show up consistently — identity, positioning, and a content rhythm that builds authority instead of noise.
Hundreds of records collected, organized, and analyzed into clear, decision-ready files — evidence you can actually act on.
What this looks like ↻When a decision hinges on the details, I turn hundreds of records into a clear, decision-ready file — everything organized, analyzed, and distilled to one confident answer.
Selected engagements
A snapshot of recent engagements — range across industries, with the same discipline behind each. Client details are anonymized to protect confidentiality.
When a specialty drilling contractor's core market slowed, we found out why, made the research-backed case for a new residential drainage division, and took it from idea to launch. That meant screening names, building a brand from the logo already on the company's trucks, and writing and building one website with two sides: one for homeowners, one for engineers. Then we set it up to bring in work, with tracked lead forms that screen out spam, local and AI search setup, business cards, truck-door graphics and a social channel. We keep it running month to month.
For a trades operator preparing to launch, built a lender-ready business plan, a pricing methodology to protect margins, a full brand identity, and an equipment & funding roadmap — the infrastructure a growing operator needs but rarely has time to build.
For a luxury real estate professional, developed a market-leader positioning framework and a social and content strategy that turns local reputation into consistent, visible authority.
Led an in-depth evidence-research engagement — collecting, organizing, and analyzing hundreds of records into a clear, decision-ready file for a client navigating a complex contract dispute.
For a creative business owner, provide ongoing strategic mentoring — brand positioning, operational frameworks, and the accountability that keeps good ideas moving forward.
See something close to what you need? These are recent projects — yours could be the next one.
Start a conversationThe Fortune 50 foundation
Twenty-plus years leading complex, cross-functional programs for some of the world's most demanding brands.
Led a 30+ program portfolio in the Partner Solutions Group; advised VP-level stakeholders on governance and go-to-market readiness for national partner-channel launches.
Delivered end-to-end Microsoft partner and telesales programs; built governance frameworks across scope, resources, and performance.
Led global retail and channel execution for mobile launches including iPhone 4 — 29 Tier-1 carriers, 59 retail partners, and 80,000+ points of sale.
Delivered BrandNetX, a global digital-asset-management platform, on time and on budget — transforming how Nike managed brand assets worldwide.
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I work best with growth-minded owners who need a strategic partner to help them plan, brand, and scale with discipline. If that's you, let's talk.
Enterprise rigor. Boutique precision.